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"What's the point of great content if it's never discovered?"
Search Engine Optimization(SEO) is one of the most time consuming aspects of running a website. On top of being time consuming it can be quite frustrating when you first begin. SEO is exactly what the name says, you are optimizing or fine tuning your website to make it easier for search engines to find you. One thing that you will have to take into account is that this is a process that you will never be completely done with as once you make it to the top you will have to defend your spot from others also.
To begin your efforts in SEO you will need to decide which keywords you want your website to show up under in search engines. This can make or break the success of your website so take careful consideration into which keywords you choose. Once you decide which keywords you would like to pursue you will need to take a look at the core content of your website. Insert your targeted keywords in places that you can replace others. To fully utilize your targeted keywords you will need a target keyword density. The average keyword density of niche articles pursuing a specific keyword is ten percent. You do not want to use too little or too much, because search engines will take notice if you overfill your webpages and possibly penalize you.
Once you have fully optimized your webpages with the keywords of your choice you will need to begin the long journey of building backlinks to your website. I will go ahead and warn you that this will be the most boring process you have probably ever endured. There are multiple ways to building backlinks. If you have multiple websites you can link them all to your main website to build its PageRank(PR). Another way is websites such as Hubpages or Squidoo. You can write informative articles on these websites and provide a backlink to your website. The best way, but also the hardest way, is "link baiting." This is where you provide such good content that other website owners have no other choice but to link to you for your information.